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Independent margin advisory for Amazon 1P vendors

Trading with Amazon at scale, your margin is set across dozens of moving parts — trade terms, funding, cost-to-serve, chargebacks and deductions — and it's rarely obvious from your own P&L how much you're really giving up. I help brands identify it and build the case to protect margin while growing.

How I work

Independent — I don't sell, or take commission on, media, agency or spend of any kind. Your growth, margin, and operation are the only outcome I will look to improve.

Grounded in your numbers — every recommendation is built on your actual account data, not a generic playbook.

Senior, start to finish — you work with me directly on every engagement, not a rotating team.

Vendor Account Audit

A rigorous, independent read of where your Amazon margin actually goes — across trade terms, cost-to-serve and deductions — and a prioritised plan for what's worth recovering.

Scoped per engagement · pricing on request

AVN Preparation

Go into your Annual Vendor Negotiation with a clear number, a solid commercial case, and a team that's rehearsed and ready.

Scoped per engagement · pricing on request

Strategy & Advisory

Bespoke support for a specific Amazon decision — portfolio, 1P/3P, Pan-EU structure — or ongoing counsel for teams that want a, independent view on hand.

Scoped per engagement · pricing on request

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