AVN Preparation
Go into your Annual Vendor Negotiation with a clear number, a solid commercial case, and a team that's ready.
The situation
The negotiation is decided before it starts
By the time you're at the table, most of the outcome is already set by how well you've prepared. The common failure isn't a lack of effort — it's arriving with asks that aren't backed by a strong enough commercial case, and without a clear view of which terms can realistically move this year. Concessions start to feel unavoidable, and the asks that would actually protect your margin get nowhere.
What we work through
Preparation is built around your account and your upcoming negotiation, not generic theory. Together we:
- Review your current terms and quantify what each is really costing you.
- Identify which terms have drifted, and which are realistically movable this cycle.
- Build the commercial case behind each ask, so it stands up to scrutiny.
- Rehearse the negotiation with the people who'll be in the room.
Built around your team
This isn't a generic course. It's run with your team and grounded in your account, so the people negotiating own the reasoning behind every ask — and can carry that capability into the cycles that follow.
What you walk away with
You go into the negotiation knowing your number, the case behind it, and your fallback — prepared rather than improvising. And your team keeps the approach for next year.
The way I work
Independent and confidential, covered by an NDA. Built entirely on your own numbers. Timed to your negotiation calendar — the earlier we start, the stronger the position.
Who it's for
For brands heading into an Annual Vendor Negotiation where the terms materially affect the P&L — and where walking in under-prepared is an expensive risk.
The investment
Scoped to your negotiation and your team, and priced on the call. Start well ahead of your negotiation window.