About
Treydu is an independent advisory helping 1P brands to scale while protecting margin on Amazon — margin tends to erode a term at a time, and rarely comes back on its own.
Founder
Before Treydu, I was a Senior Vendor Manager at Amazon EU, owning a Pan-EU vendor P&L in consumer electronics and CPG categories. I ran annual negotiations and JBPs with the brands in my categories, and watched capable vendors leave margin on the table.
Treydu applies that experience on the vendor side. Most engagements start with an account audit: a clear read of where your margin goes and which parts are genuinely recoverable.
Approach
Margin on Amazon rarely disappears in one place. It erodes across trade terms, chargebacks, cost-to-serve, operations — each line small enough to go unchallenged. So every engagement starts the same way: a full read of where yours actually goes.
Negotiation is one lever, and often not the first. An audit will surface root causes, some will need structural changes and negotiation to be addressed, others can be fixed in a few days.
Every recovery has a cost — time, attention, sometimes goodwill. I weigh each finding by what it returns against what it takes, and I'll tell you plainly which ones to prioritize.
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