Profitability review
Find where margin structurally leaks across ASINs, trade terms and cost-to-serve — and build the evidence to recover it.
Independent Amazon 1P vendor advisory
Build a structurally profitable Amazon Vendor business
Strategic advisory for brands on Amazon. Align your strategy and operations to halt margin erosion and drive sustainable growth without compromising bottom-line performance.
Founder-led advisory built on first-hand experience owning a Pan-EU vendor P&L inside Amazon.
The problem
Scaling Amazon 1P has a structural cost.
Amazon reliably delivers volume, but for most 1P vendors, scaling sales comes at a steep cost to profitability.
As commercial demands rise, net margins quietly compress. Brands try to fix this by pushing back in negotiations or disputing daily deductions — but treating Amazon like a traditional retailer is the wrong model.
The problem is a system misalignment. If your account mechanics aren't built to match how Amazon evaluates profitability, you lose margin systematically — and rarely see exactly where.
What I do
How I help
Three focused practices — each aimed at where margin structurally leaks, scoped to your account rather than sold as a fixed package.
Negotiating with Amazon
Approach annual negotiations as strategy, not concession — clear priorities, the economics framed the way Amazon weighs them, and the leverage to defend your terms.
Strategic advisory
Align your Amazon strategy and operations so growth compounds margin instead of eroding it.
Why Treydu
Amazon Vendor experience, focused on your profitability.
Treydu was founded by Sébastien Dutrey, a former Amazon Senior Vendor Manager. Treydu turns first-hand experience across several categories into retail strategies that drive growth and defend your bottom line.
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Ready to grow on Amazon without losing margin?
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